There have been so many success stories on the internet over the years. These internet ‘gurus’ have inspired even the not-so-computer-literate to look into starting their own six figure online empire. However, once online, even the wisest person can quickly become lost in a sea of scams and fly-by-night offers.
So what are the secrets to online fortunes that practically every online ad proclaims to have (for a price)? Well first came the multiple streams of income method. This theory is tried and true and should be everyone’s long-term goal for creating wealth, whatever your business. Second, yet equally important, is the niche market theory.
Niche marketing is simply a way to market products designed to fill a specific need of a customer. The best way to find a niche market is to work in reverse. Find out what is hot, what is on the market that everyone wants. Also find where these products are marketed and what keywords are being used to find them. Then, develop (or find) a similar product with a little spin on it. Target a subsection of the bigger market, an area where others may have forgotten something. Supply them with additional information or support, software, something that enhances that super popular product that everyone already wants.
Marketing. Marketing. Marketing. Who knows the best way to market? As the online business market has evolved, many have spent oodles of money on advertising. From the ones who survived and are now really ‘making it’ in their online enterprise, we can learn all about what works and what doesn’t. The good news is, if you know where to look, you don’t have to pay as much as they did! The bad news is, you have to avoid the scams and you have to know where to look.
So for the beginner, I offer that it is possible to earn a good income online. The catch is, are you willing to work for it? I love the ads that say you can make millions in your sleep, those are my favorite. This is actually a true statement. If you have everything set up, you can turn on one of those too-good-to-be-true cash machines. However, what they fail to say is what you have to do to set things up and get to that point. The most important step in making money online is promoting your website and products to the right audience. You will need to develop your own email list of prospects that believe in you before you can sell to them. Look for a good, free autoresponder!
Running a successful online business does not require you to spend countless hours every day working, but you do have to put in some time and effort. You also do not have to have a lot of technical knowledge about the internet or computers. You do have to know how to get online, find your way around the internet, and be willing and able to learn as you go. Lastly, you do not need a lot of money to get started! There are ways, which if you look in the right places, to start small and build an online business from the ground up. Once you are set up, you can put things on autopilot and spend less time working!
Mainly, if you have the right products to sell and the knowledge required to sell them, then you will make money online. Most people who try to make an income online fail simply because they are missing one or both of those things. I personally just came across a University-size education for the online entrepreneur that solves both these problems and more and it cost under $50.00. For more information on this, you can visit the link in my bio line. This education comes through eBooks, books you can download and read online. These eBooks are by far some of the best selling products online. There is no greater tool to have in your pocket than knowledge. Even better than an eBook, though, is getting the Master Resell Rights so that you can sell the eBook to others and make money yourself!
Information sells, and it can sell really well. It is adaptable, nicheable, affordable to create and valuable to others. Once you know a little something about something, don’t you get excited and want to tell everyone around you? It is a natural, human response to want to share your newfound information with others. Well, online, that is a business in itself – selling information. Newbie lesson number one: the gurus make most of their money from selling their hot-to information to others! This is probably one of the biggest ‘secrets’ there is.
You can learn a lot from eBooks. They are your source for learning how-to do practically anything you need to do online. Don’t be fooled into thinking, however, that one eBook is going to be your path to riches: make sure it provides the tools, resources and support in addition to the raw knowledge. You should expect to pay anywhere from $7 to $50 for a high-quality information product that really delivers what you need to learn. Many times you can find bundles of eBooks for a great price (don’t forget the resell rights!)
So from a seasoned online marketer to the next crowd of online millionaires just coming on scene, I have a few pointers. Ignore the hype! Look for a product to sell that will be valuable to others. If it is not valuable for you, it probably is of no value to someone else. Don’t reinvent the wheel and go broke; use products that others have already developed to start small and build your business. Promoting eBooks is a great way to do this. Learn everything you can about affiliate marketing: this will create those multiple streams of income. In addition, don’t waste time and money creating products and websites that may end up failing. There are easy and low-cost methods to getting online fast: they are called blogs and minisites. Once you have your product, you can use Clickbank and PayPal to handle your sales quickly, safely and affordably. Learn along the way and use that new knowledge to help others. Learn-Own-Sell-Teach.
Author: Ruth Harris
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